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HD/West Elm Student Product Design Competition

West Elm has partnered with Hospitality Design (HD) magazine for the fifth annual Student Product Design Competition. This year, West Elm is looking for a dining armchair intended for hospitality and commercial spaces. The deadline for submissions is April 14th, 2023.

The chair should be aesthetically neutral enough to go into multiple environments but should have a distinct design perspective while fitting seamlessly into the West Elm vernacular. The chair should make use of leg stretchers to ensure maximum durability in high use environments.

For context, here are examples of West Elm's current dining chair offerings.

Materials should be considered for both aesthetics and durability given that these pieces may be used in high-traffic spaces like lobbies, restaurants, and guestrooms in multiple types of commercial and residential locations.

All entries must be submitted online—we will not be accepting hard copies of entries.

Step 1. Read the rules page before getting started with your entry 

The rules page explains how to enter, cost of entry, and the categories for this competition. 

Step 2. Create a login that will save all your entry information 

Once you create a login, you can begin uploading your entry info. You will be able to save it and come back at a later time to finish the process if necessary. To access the entry form you must first create a login. Once you create a login, you will arrive on part one of the entry form—the rules page. You will be required to certify that you have read and understood the rules document before you move on to the entry form.

Create your login now

Step 3. Fill out the entry form

The entry form is split into three parts. The first part is to read and certify the rules page. On the second part, you will input the project description, project details, etc. The third part you will upload all project images to the system. 

Begin your submission

Step 4. Pay for your entry

Entry fees are $40. Payment is accepted with a Paypal account, or with a credit/debit card (through Paypal's website). 

Contest judges include Paul Galli, West Elm design director, furniture, and Jeff Hannoosh, West Elm's senior vice president of product design and development.

The winning designer will receive a $5,000 prize and have their product produced by West Elm. In addition, they will be featured in the May/June 2023 issue of Hospitality Design magazine and honored at the HD Awards ceremony on June 6th, 2023 in New York.

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